case study — led
Biogents
Promotional landing page, from UX/UI design to go-live.
- design
- coordination
- SEO
- acceptance testing
- Context
- Run alongside the Paraboot overhaul and 4 maintenance accounts, within a digital agency of about 15 people.
- Client
- Promotional product landing page
- Agency
- Smartfire
- Period
- Feb 2024 – Jul 2024
- Role
- Digital project manager — requirements, design / development coordination, testing and delivery.
- Method
- design / development coordination, conversion optimisation, functional acceptance testing
- Tools
- outils UX/UI
Leading the design
- Gathered the requirements.
- Coordinated the UX/UI design.
- Coordinated design and development.
- Validated the mock-ups.
- Followed the integration.
Optimisation and delivery
- Took SEO requirements into account.
- Optimised the journey and conversion.
- Tested the landing page.
- Signed off the final result.
Deliverable: promotional landing page, live.