case study — led
Paraboot
Visual overhaul of an international e-commerce site, from scoping to go-live.
- scoping
- specifications
- coordination
- planning & budget
- go-live
- Context
- Main project of a digital agency of about 15 people, run alongside 4 maintenance accounts.
- Client
- International e-commerce site
- Agency
- Smartfire
- Period
- Feb 2024 – Jul 2024
- Role
- Digital project manager — scoping, IT / design / business coordination, planning, budget, testing and go-live.
- Team
- Agency of about 15 people — IT, design and business teams
- Method
- Agile, Kanban, functional acceptance testing, SEO, GDPR
- Tools
- ERP, CRM, outils UX/UI
Leading the overhaul
- Analysed and scoped the requirements.
- Contributed to the functional specifications.
- Coordinated the IT, design and business teams.
- Tracked planning, budget and deliverables.
- Reviewed and validated the UX/UI mock-ups.
- Coordinated the developers: task allocation and scheduling.
Deliverables: specifications, planning, budget tracking, validated mock-ups, functional deliverables.
Testing and go-live
- Tracked development and prioritised tickets in Kanban.
- Followed the product catalogue integration.
- Coordinated ERP / CRM issues.
- Followed the checkout flow.
- Took SEO and GDPR requirements into account.
- Ran functional acceptance testing, supported the go-live, then the maintenance phase.