case study — led
Paulette Bike
Ongoing maintenance of a bike rental platform: around 500 hours of work saved per year.
- maintenance
- backlog
- user stories
- acceptance testing
- process optimisation
- Context
- Ongoing maintenance and improvement of a bike booking and rental platform, run within an in-house team of 3.
- Client
- Bike booking and rental platform
- Agency
- VD Innovatium
- Period
- Mar 2026 – Aug 2026
- Role
- IT project lead / business analyst — request triage, backlog, acceptance testing, client / developer interface.
- Team
- In-house team of 3
- Method
- Kanban, ongoing maintenance, backlog management, functional acceptance testing
- Tools
- WordPress, WooCommerce, Brevo, FluentCRM, GA4, Search Console, Notion
Outcomes
- ≈ 500 hof work saved over a year
- ≈ 5 minsaved per order
- 6,400orders processed over 12 months
- 18,900historical orders migrated
Maintenance and change management
- Gathered and qualified the client’s requests.
- Turned business needs into user stories and tickets the technical team could act on.
- Prioritised fixes and improvements in the backlog, tracked in Kanban on Notion.
- Acted as the interface between the client and the in-house developer throughout delivery.
- Tested developments before release.
- Tracked post-release issues on Notion.
Deliverables: prioritised backlog on Notion, user stories and functional tickets, test feedback, released improvements.
Business process optimisation
- Worked on the booking flow and availability rules.
- Followed stock, branch, bike and accessory issues.
- Helped improve order-processing workflows.
- Coordinated the emailing and CRM tools (Brevo with FluentCRM on WordPress), integrated in-house.
- Followed analytics and performance tracking with the client (Google Search Console, GA4).
Outcome
Around 5 minutes saved per order, i.e. around 500 hours of work recovered over a year of activity.